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Moosehead (Moosehead Breweries Limited) is Canada's oldest independent brewery, located in Saint John, New Brunswick. The brewery was founded in 1867 by Susannah Oland in Halifax, Nova Scotia and is still operated by the Oland family, now in the sixth generation of ownership under Derek Oland. The Moosehead roster of beer consists of ''Moosehead Lager'', ''Moosehead Light'', ''Cracked Canoe'', ''Alpine Lager'', ''Alpine Light'', ''Alpine Summit'', ''Alpine Max'', ''Moosehead Pale Ale'', ''Clancy's Amber Ale'', ''Moosehead Premium Dry'' ''Moosehead Dry Ice'', ''Cold Filtered Light'', ''Moosehead () light beer & juice'', and ''Boundary Ale''. In 2003, Moosehead Lager won a Gold award at the World Beer Cup, and earned another at Monde Selection. However, Monde Selection awards are non-competitive and only products that pay to enter are judged. Moosehead also produces under contract a number of international brands on behalf of four of the world's largest brewers. All brands of Moosehead have "Union Made" displayed on their labels, and in some cases, directly on the bottle. == History == In 1865, Susannah Oland moved from England to Nova Scotia, Canada. With her husband John and nine other employees, Susannah opened The Army and Navy Brewery in 1867, a name that came after their most appreciative customers.〔(【引用サイトリンク】url=http://www.beercanada.com/member/moosehead-breweries-limited )〕 After John Oland's untimely death in 1870, the brewery changed its name to S. Oland, Sons and Co. Over the next eight years, the brewery faced two fires, but recovered after each. In 1886, Susannah Oland died, and the company went to her two sons, Conrad and George. With the approach of the 20th century, the company changed its name to the Maritime Brewing & Malting Co. It faced hard times once again when the Halifax Explosion of 1917 killed Conrad Oland and destroyed the brewery. A year later, George Oland and his sons moved to Halifax and bought another brewery. In 1928, George bought a second, larger brewery in the city of Saint John, New Brunswick, site of the present day facility. In 1931, the symbol of the moose came into existence as George launched ''Moosehead Pale Ale''. After the success of its ''Pale Ale'', the Oland-owned brewery changed its name to Moosehead Breweries Ltd. in 1947. Thirty-one years later, in 1978, the brewery president Philip Oland expanded the brand and launched ''Moosehead Lager'' in the United States. In 1982, Derek Oland, former president of the company, expanded the company worldwide. In his autobiography ''Lucky Man'', Michael J. Fox relayed how he told Jay Leno as a guest on ''The Tonight Show'', that he did not like American beer, describing it as 'too watery' and that he instead would drink'' Moosehead Ale''. Not long afterwards, a huge truckload of ''Moosehead'' Ale made its way to Fox's house as a free gift from the company. Once a popular premium import beer in the United States, Moosehead lost vast market share in the 1980s when it lowered its price in an attempt to compete with larger US brewers on price instead of quality and prestige. Today, Derek Oland's sons Andrew and Patrick are the sixth generation of Olands to own and work for the family brewery. Andrew is the current president. On April 30 of that year, Moosehead announced a redesigned look with updated logos for their flagship ''Moosehead Lager''. A light green glow was added to "make the Moosehead logo more prominent and give the label a refreshing look." In addition, the "Lager" ribbon lettering was updated to give the brand a "premium look and feel." In December 2008, the brewery was named the official beer of the Canadian National Basketball Association. Today, Moosehead sells its beer throughout Canada, the United States, and in 15 countries around the world. Moosehead USA has recently become its own importer, replacing its importing partner Gambrinus. Moosehead wholly owns the Niagara Falls Brewing Company in Ontario. In 2008, Moosehead sold its minority interest in McAuslan Brewing to Les Brasseurs RJ. McAuslan will continue to brew and distribute Moosehead beer in the province of Quebec.〔(RJ Brewers and Mcauslan Brewing: a new partnership ). ''CNW''. June 4, 2008.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Moosehead Brewery」の詳細全文を読む スポンサード リンク
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